Investing 101: A Complete Guide to Investing Basics - NerdWallet (2024)

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Investing 101: A summary of the basics

Investing is all about making your savings multiply. Before we dive into all the details of how to do that, here are a few investing basics for beginners:

  • How much money you need to start investing: Not a lot. In fact, it’s mathematically proven that it’s better to start small than to wait until you have more to deploy — even if you try to play catch-up down the road. That little eye-opener is thanks to a magic formula called compound interest. (We’ll get into how that works in a minute and — yep — we’ve got a calculator for it.)

  • What to invest in: Stocks are one option. You can also consider investment vehicles that provide exposure to the stock market. The stock market is the place that will deliver the best long-term return on your money.

  • How to buy stocks: The easiest way to start investing in stocks, and the most common, is to buy a mutual fund — a type of investment that pools money from many investors and invests it in a group of different stocks; call it the “eggs in many baskets” approach.

  • The secret to making money in stocks: Stay invested. Time (to let your investments ride out the market’s inevitable short-term rough patches) and temperament (the ability to keep cool while others are freaking out) are the keys to investment success. So says a guy you might have heard of named Warren Buffett.

Now that you have the lay of the land, let’s dig in.


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Saving vs. investing

There’s saving (amassing money) and then there’s investing (making it multiply). Two big differences between them: time and the type of account you use as a holding pen for your money.

  • Saving is what you do with the money you’re going to use to pay for short-term goals — ones in the next five years or so. That money belongs in an account where it’s liquid — that is, easily accessible — and safe, such as a high-yield savings account or even a CD if you’re confident you won’t need the funds until after a certain date.

  • Investing is what you do with money earmarked for long-term goals such as retirement. With a long time horizon, you can make growth, rather than liquidity, the priority.

What’s wrong with simply playing it safe with all your retirement money and keeping it in cash? Inflation! Dun dun duuunnnn.

Over time, inflation erodes the purchasing power of cash. That effect is especially strong when inflation is high, but it's also true during typical years when inflation is running 2% or 3%. At just 3% inflation, when you go to spend a $100 bill you stashed in a coffee can last year, that money will only get you $97 worth of groceries compared with what it would have gotten you last year. In other words, the cash you’ve been sitting on doesn’t buy as much as it used to, because everything has gotten 3% more expensive. That’s how it’s possible to save money and lose money — that is, spending power — at the same time.

Now imagine the effect of decades of inflation on wads of money. Actually, you don’t have to imagine — this inflation calculator will show you.

You want your long-term investments to outpace inflation, right? Well…


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Should you invest in the stock market?

One look at the historic rate of return of the major asset classes shows that the stock market is going to give you the biggest bang for your bucks. Historically, the stock market's average annual return is 10% before inflation; other asset classes rarely come close to that.

But many people say they think it’s too risky or they don’t know how to invest money. While this is a valid concern, and investing does carry the risk of loss, having a diverse portfolio can better equip you to weather market ups and downs, and ultimately achieve your goals.

Your dollars could become more valuable

If you start investing now, you can let your savings dollars hitch a ride in a vehicle you can hold on to for years and have it possibly become more valuable than when you started.

It’s like reverse inflation: The hamburger you could buy for $1 when you were a kid would cost you $5 decades later. But you can’t store the $1 burger away for years and sell when it’s worth $5. Instead, you can buy shares in a bunch of companies involved in making that burger — the bun and beef manufacturers, packaging producers, retailers and restaurants (we’ll show you how in a moment) — and reap the rewards of their growth right alongside them.

» Check your potential returns: Investment calculator

The benefits of compound interest

What is compound interest? It's like a runaway snowball of money growing larger and larger as it rolls along. All you need to get it going is starter money.

As interest starts to accumulate on your initial investment, it is added to your ball of cash. You continue to earn interest, your balance expands in value and picks up speed — and on and on it goes.

The sooner you get the snowball rolling, the bigger it has the potential to get. Now, let’s go over how to make your pennies multiply.

4 ways to start investing

If you own a mutual fund (in your 401(k), for example) then — congratulations! — you already own stocks. A lot of people don’t realize that.

But that’s just one of the ways investors can get in on the greatest wealth-building machine on the planet. The four most common entry points into the stock market are:

1. Individual stocks

We won’t sugarcoat it: Buying individual stocks requires a fair amount of research, ongoing diligence and a stomach for risk. Those aren’t things that most retirement savers want to deal with. In fact, many 401(k) plans don’t even allow participants to buy individual stocks within the plan. If buying stocks sounds exciting to you, you might consider devoting no more than 10% of your retirement portfolio’s overall value to them to limit risk.

2. Mutual funds

A mutual fund is a basket that contains a bunch of different investments — often mostly stocks — that all have something in common, be it companies that together make up a market index (see the box for more about the joys of index funds), a particular asset class (bonds, international stocks) or a specific sector (companies in the energy industry, technology stocks). There are even mutual funds that invest solely in companies that adhere to certain ethical or environmental principles (aka socially responsible funds).

What’s nice about mutual funds is that in a single transaction, investors are able to purchase a neatly packaged collection of investments. It’s instant, easy diversification (exposure to lots of different companies) that lets you avoid buying stocks one by one.

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3. Index funds

Of all the types of mutual funds investors can purchase, we’re partial to a particular type: index funds.

Why? Because index funds generally charge lower fees, called expense ratios, than traditional mutual funds. And that lower cost is a big-time boost to your overall returns.

An index fund’s sole investment objective is to mirror the performance of a market index, such as the S&P 500 or the Nasdaq Composite.

These funds are made up entirely of the stocks contained in a particular index. (The S&P 500 index contains shares of aboout 500 of the largest publicly traded U.S. companies, while the Nasdaq tracks thousands of stocks traded on a different exchange.) So the returns of these index funds mirror that of the market they track.

The investment objective of actively managed mutual funds, on the other hand, is to “beat the market’s returns” (translation: to outperform a benchmark index). To do that they employ managers to pick and choose the investments in a fund.

The cost of that management, along with expenses for trades, administration, marketing materials, etc., comes out of your investment returns. Largely because of that, the majority of actively managed mutual funds actually underperform their benchmark index.

Index funds are essentially run by robots. (Okay, not literal robots, but computer algorithms programmed to automatically track the market’s comings and goings.) Computer robots don’t demand Wall Street-sized year-end bonuses or need corner offices, which makes them a lot cheaper.

Those savings are passed along to you. In fact, investors pay nearly nine times more in fees for actively managed mutual funds. Choose an index fund, and more of your money stays in your portfolio to grow over time.

4. Exchange-traded funds

Like index funds, ETFs contain a bundle of investments that can range from stocks to bonds to currencies and cash. The beauty of an ETF is that it trades like a stock, which means investors can purchase them for a share price that is often less than the $500-plus minimum investment many mutual funds require.

So which of these should you use to build your retirement portfolio? The answer will be clearer after you learn how to choose investments.

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Practical matters

Sitting on cash that could be invested? Find out what it’s costing you.

As an investing enthusiast with a deep understanding of financial concepts, I aim to shed light on the key principles mentioned in the article. My expertise is grounded in practical experience and a comprehensive knowledge of investment strategies. Let's delve into the concepts highlighted in the text:

  1. Compound Interest:

    • This is a fundamental concept in investing. The article rightly emphasizes the power of compound interest, describing it as a "magic formula." Compound interest allows your initial investment to grow not only based on the principal amount but also on the accumulated interest, creating a snowball effect over time. The sooner one starts investing, the greater the potential for the compound interest to work in their favor.
  2. Stock Market Investment:

    • The article advocates for investing in the stock market for long-term goals, such as retirement. It highlights the historical average annual return of 10% before inflation, making a case for the stock market being a lucrative avenue for wealth-building. The mention of Warren Buffett underscores the importance of staying invested and maintaining a long-term perspective despite market fluctuations.
  3. Saving vs. Investing:

    • Drawing a clear distinction between saving and investing, the article explains that saving is for short-term goals, while investing is for long-term objectives. It emphasizes the need to prioritize growth over liquidity when it comes to long-term investments like those earmarked for retirement.
  4. Inflation and Its Impact:

    • The article discusses the detrimental effects of inflation on cash over time. It points out that simply holding onto cash for retirement might lead to a loss in purchasing power due to inflation. This highlights the importance of choosing investments that outpace inflation to preserve the value of long-term savings.
  5. Investment Vehicles:

    • The article introduces various investment vehicles, such as individual stocks, mutual funds, index funds, and exchange-traded funds (ETFs). It provides insights into each option, discussing the level of research and risk associated with individual stocks and the benefits of diversification through mutual funds, index funds, and ETFs.
  6. Index Funds vs. Actively Managed Funds:

    • The article delves into the distinction between index funds and actively managed mutual funds. It explains that index funds aim to replicate the performance of a specific market index, providing instant diversification at lower costs. In contrast, actively managed funds aim to outperform the market but often come with higher fees due to the human management factor.
  7. Exchange-Traded Funds (ETFs):

    • ETFs are introduced as investment vehicles that combine the benefits of diversification with the flexibility of trading like individual stocks. The article highlights their ability to be purchased at a share price, often lower than the minimum investment required for many mutual funds.

In conclusion, the article serves as a comprehensive guide for beginners, covering essential concepts such as compound interest, the significance of the stock market, the impact of inflation, and the various investment options available. As someone deeply immersed in the world of finance, I endorse the principles outlined and encourage individuals to make informed decisions to build and manage their wealth effectively.

Investing 101: A Complete Guide to Investing Basics - NerdWallet (2024)


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